Gary Allan‘s black and white ‘It Ain’t the Whiskey’ video features the singer performing and lamenting while seated with his band, paired with a narrative about loss of the most devastating sort — the loss of love.
It’s obvious that Allan’s character in the clip is pretty miserable.
With a near-constant drink in his hand, the singer does a bang-up job of conveying the pain of the lyrics in his face, his movements and his posture, even though most of the time he is slouched in a chair, nursing a drink. That says it all, really.
Footage of a beautiful bride prepping for her big day while looking a bit too mournful on what’s supposed to be the happiest day of her life (suggesting that something is not quite right) is juxtaposed with lots images of Allan in a plume of smoke, numbing his pain with the hard stuff.
A tumbler glass is always in his hand or on the table next to him. His reliance on libations means that he is self-medicating, and that it is not a symptom of his problem, but a cure.
Eventually, he attends the wedding of the bride we meet earlier in the ‘It Ain’t the Whiskey’ video. Does he speak now or forever hold his peace?
Gary Allan Raises a Glass in ‘It Ain’t the Whiskey’ Video | http://tasteofcountry.com/gary-allan-it-aint-the-whiskey-video/?trackback=tsmclip
The micro-version of how Gary Allan got to Nashville is well-known, especially among his loyal fans. The ‘It Ain’t the Whiskey’ singer recently sat down to record his episode of Guitar Center Sessions, where he shared all of the details, including the song his benefactor heard before writing him a check for $12,000. Watch him tell the story in this video, premiering on Taste of Country.
Allan had sung the demo for ‘If I Was a Drinkin’ Man,’ an eventual Top 20 hit for Neal McCoy. A co-worker at the car dealer he was working for slipped it into the player of her new Dodge truck, and she came back impressed – really impressed. Before long, she and her husband were cutting Allan a check, with no promise of getting the money returned to them.
What Allan did with that money, and what he was doing before he took that job at the dealership, are new details to the story of the singer’s success. Another label had actually agreed in principle to sign him, but it all fell through at the last moment.